Jay Snowden, Chief Executive Officer and President of PENN Entertainment, said: “PENN’s business has transformed over the last few years as we’ve expanded our retail, online gaming and entertainment experiences. To celebrate the PENN Play launch, the company is rolling out a promotional campaign that will give away $1.5 million in PENN Cash and prizes to members.

PENN Cash, the company’s new loyalty currency, can be earned and redeemed through gaming, dining, shopping, or staying at PENN destinations across the country - including Hollywood Casino, L’Auberge and M Resort.Ĭustomers will also be able to redeem rewards by playing online with Penn brands and, plus Barstool Sportsbook & Casino beginning “later this Summer”. PENN Play further connects the company’s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash across a variety of gaming and entertainment experiences. The new program greatly expands the ways PENN’s 26 million loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands.

PENN Entertainment unveiled an enhanced customer loyalty program, PENN Play, replacing its mychoice branded program.

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